5 Counterintuitive Ways to Attract Student Renters to Your Property

Traditional strategies still work, but a few choices that feel backwards to many landlords can give your property an edge with students. Here are five.

1. Offer flexible lease terms

Why it feels wrong: Most managers prefer long leases for steady income and less turnover.

Why it works: Students’ plans change with the academic calendar, internships and study abroad. Offering shorter terms or allowing sublets makes your property easy to say yes to, especially for a summer or a single semester.

2. Try all-inclusive rent

Why it feels wrong: Utility costs change, and bundling services is more work.

Why it works: Students value simplicity. One payment covering rent, utilities and internet means fewer bills to manage. If utilities vary a lot, consider a fixed utility allowance.

3. Invest in study and community spaces

Why it feels wrong: Space used for a lounge isn’t rentable.

Why it works: A study room, a shared lounge or an outdoor gathering space makes your property more attractive, and residents who feel at home stay longer.

4. Add smart-home features

Why it feels wrong: If the existing systems work, an upgrade can look unnecessary.

Why it works: Students are comfortable with technology. Smart locks, smart thermostats and fast internet make a property feel modern and can support higher rent.

5. Welcome pets

Why it feels wrong: Pets can mean damage and extra cleaning.

Why it works: Many students have pets and struggle to find a place that accepts them. Reasonable pet deposits or fees, and clear rules, widen your pool of renters. Be sure to follow the law on service and assistance animals.

The takeaway

Flexibility, simplicity, community, technology and inclusivity help a rental stand out. Pick the one or two that fit your property and your budget, then say so in your listing: StudentRent.com lets students filter for features like pet friendly and furnished. List your property.